Creative Director
at
Saatchi & Saatchi (We Are Saatchi)
Cologne Area, Germany, Deutschland
| Titel | One life ends, many begin. |
| Agentur | Bassat Ogilvy |
| Kampagne | Cardiogram |
| Werbende | Fundación La Marató de TV3 |
| Marke | TV3 |
| Posted | Oktober 2011 |
| Geschäftsbereich | Fernseh- & Radioprogramme & Sender |
| Slogan | One life ends, many begin. |
| Philosophie | The Spanish TV Channel TV3 organizes every year the Telethon to raise funds to help the scientific investigation and development of new techniques in order to help people that suffer terrible diseases. This year the exterior graphic campaign has its focus on regeneration, organs and tissue transplant. Under the concept: "One life ends, many begin", the campaign tries to raise public awareness of the importance and the need for organ donation, as well as research and development of new techniques and processes that facilitate the same. |
| Medientyp | Plakat |
| Texter | Jordi Lucas |
| Texter | Manuel Cardenas |
| Art Director | Fabiano Oliveira |
| Executive Creative Director | Oscar Pla |
| Executive Creative Director | Camil Roca |
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