AdForum
Denis Gustavo
Denis Gustavo
Digital Project Lead at Hive
São Paulo, Brasilien
Bearbeiten
Alle Arbeiten sehen
TitelBlack Salary Friday
Agentur
Kampagne Black Salary Friday
Werbende Instituto Identidades do Brasil (ID_BR)
Marke Instituto Identidades do Brasil (ID_BR)
Datum der ersten Ausstrahlung/Veröffentlichung 2019
Geschäftsbereich Gemeinnützige Organisationen
Philosophie In Brazil, black worker’s salary is 47% lower than white ones. The Black Awareness Day and Black Friday happen in the same week. How to draw attention to racial equality when everybody is thinking about discounts? ID_BR (Brazil’s Identities Institute), a NGO for black rights, launched the Black Salary Friday campaign. A fictitious promotion offering a 47% discount when hiring a black person. We spread banners and videos announcing the sale. By clicking the offer, people discover how bad is the situation of black workers in Brazil.
Medientyp Interaktiv
Länge
Texter
Texter
Texter
Texter
Agency Production Director
Agency Producer
Editor
Account Lead
Account Executive
Media Vice President
Planning
Digital Project Lead
Digital Project Manager
Digital Planner
Content Director
Client
Audio Production Company
Chief Creative Officer
Creative Vice President
Art Director
Art Director
Art Director
Art Director
Production Company

An diesem Projekt beteiligte Leute

Im Trend

Andrew Ladden

Chief Creative Officer
Vereinigte Staaten von Amerika
Madras

Lead the creative and business development for a privately held,...

Xavier Beauregard

Founder / Chief Creative Officer
Paris, Frankreich
Skinmaker

Xavier Beauregard a travaillé dans les plus grands groupes de pub...

Candide McDonald

editor
Sydney, Australien
The Stable

Highly skilled creative with a career split equally between j...

Randy Hughes

Executive Creative Director
Minneapolis, Vereinigte Staaten von Amerika
Carmichael Lynch

Randy Hughes joined Carmichael Lynch as a senior art director in...

Neil Barrie

Co-Founder and Managing Partner
San Francisco, Vereinigte Staaten von Amerika
TwentyFirstCenturyBrand

Creative & Commercial Strategist. Love working with people & comp...

Shreya Mukherjee

SVP, Group Planning Dr/Social Impact Practice Lead
New York, Vereinigte Staaten von Amerika
Deutsch

A creative thinker with a deep understanding of global insights,...

Manir Fadel

President & CCO
Sao Paulo, Brasilien
Grey Brazil

Manir Fadel leads Grey Brazil as President and Chief Creative Off...

Justin Tindall

Group Chief Creative Officer
London, Großbritannien
M&C Saatchi

Justin Graduated from Goldsmiths College in 1989 with a degree in...
MEHR PROFILE ANSEHEN

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's