The Social Hub - "Whatever Your Journey, it Starts Here"

Halal

Halal Amsterdam, Niederlande

7187

Marke: The Social Hub
Länder: Niederlande

Werbende: The Student Hotel

Titel	Whatever Your Journey, it Starts Here
Agentur	Halal
Kampagne	The Social Hub
Werbende	The Student Hotel
Marke	The Social Hub
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 10
Geschäftsbereich	Hotels, Unterkunft
Philosophie	The Student Hotel has made a major rebrand to The Social Hub, with a new website and identity now live at www.thesocialhub.co. The Student Hotel has rebranded as The Social Hub to better reflect its guest profile and mission, with ambitions to double the number of properties within seven years. The rebrand and repositioning has been brought to life by HALAL Studios, who are the architects behind the ‘Open Doors' concept - a lively and colourful 360° introduction campaign called ‘Whatever Your Journey, it Starts Here’. The ‘Open Doors’ creative aims to give people a sneak-peek into the different rooms at The Social Hub, sparking imagination and inspiring people to start a new journey. The campaign features striking photography by HALAL’s Eliza Jo Tratlehner and a bright cinematic video by Berlin based directors A Nice Idea Studio. The campaign video of ‘Whatever Your Journey, it Starts Here’ depicts the journeys the brand’s community go on and how these come together through experiences at The Social Hub – from a personal growth journey of a student, to a business growth journey of a entrepreneur building an impactful business, to travellers meeting new people. The video shows connections being made and is an invitation to join The Social Hub’s community. The rebrand will kickstart with the exciting launch of two new hotels this autumn: Madrid, opening in October, and Barcelona Poblenou, opening in November.
Medientyp	Interaktiv
Länge	30 seconds
Markt	Deutschland, Spanien
Produktionsfirma	Halal
Werbeleiter	Jason Steere
Werbeleiter	Niek Bults
Werbeleiter	Rahel Ritchie
Werbeleiter	Lara Yegenoglu
Geschäftsführer	Caroline Hagoort
Strategy Director	John Connell
Creative Director	Pascal Duval
Art Director	Tom Sibma
Junior Creative	Noemi Tombeur
Texter	Alex Rigby
Agency Producer	Dorothy Bany
Kundenbetreuer	Julie Cousty
Projektmanager	Britt van den Berg
Produktionsleitung	Job Sanders
Regisseur	A Nice Idea Studio
Produzent	Janneke Mushonga
Direktor Fotografie	Bjoern Knetchel
Gaffer	Sergio Fuida
Produktionsfirma	New Moon Productions
Service Producer	Joseph Roncelli
Produktionsmanager	Ivan Martinoz
1st AD	Aaron Dormer
Casting Director	Meritxell Civico
Ausstattung/Styling	Cristina Malcorra
Make-Up Artist	Susana Sanchez
Art Department	Laura Folch
Post-Produktion	Mind and Image
Editor / VFX Supervisor / Grading	Nicolas Giraldon
Komponist	Raven Artson
Sounddesigner	Peter Golovtchiner
Fotograf	Elza Jo Tratlehner
Photography producer	Charlotte Brugman
Herstellungsleiter	Rachel van As
Produktionsmanager	Jessie van de Wiel
Gaffer	Jhonathan Baena
Digital Assistant	Lukas Kwiatek
Light Assistant	Dennis Erfmann
Ausstattung/Styling	Lisa Anne Stuyfzand
Make-Up Artist	Kimm Bakkers
Set Designer	Floor Knaapen
Digitale Retuschierung	Ruud van Doorn
Casting Director	Nuray Kurşun
Casting	The Rats