Tom White
Geschäftsführender Teilhaber at adam&eveDDB
London, Großbritannien
TitelDoritos Penalty Shootout
Agentur
Kampagne Doritos Penalty Shootout
Werbende PepsiCo Inc.
Marke Doritos
Datum der ersten Ausstrahlung/Veröffentlichung 2014 / 4
Geschäftsbereich Herzhafte Snacks
Philosophie Doritos has partnered with Joe Hart to give snack-loving teams of mates across the country the extraordinary opportunity to compete for the chance to take a penalty against the No.1 goalkeeper. Eight teams of finalists will get to compete to be in the final two to take on Joe and experience the nail-biting moment that usually only professional footballers face, except there will be an additional twist of Mexican fun thrown in…
The challenge will bring together teams of mates from across the country for the ultimate test of their penalty spot skills - but to make sure the pressure doesn’t get too much, teams will have help from the legendary Mariachi Doritos. Bringing their own Mexican flavour to the game, the band will dish up a host of distractions that the keeper will have to face as he attempts to save each shot. 
Problem Encourage mates to enter the Doritos Penalty Shootout 
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