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Tom White
Tom White
Geschäftsführender Teilhaber at adam&eveDDB
London, Großbritannien
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TitelWhatever You Need To Ask
Agentur
Kampagne Whatever you need
Werbende Macmillan Cancer Support
Marke Macmillan Cancer Support
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 4
Geschäftsbereich Informations-/Hilfevereinigung über der Krankheit
Slogan Whatever You Need To Ask
Philosophie New chapter of the “Whatever It Takes” platform shines a light on the range of support available for people living with cancer. One in two of us will get cancer. Which means one in two will need practical guidance and information following a cancer diagnosis across a variety of issues and topics. In the new “Whatever you need” campaign, created in partnership with AMV BBDO, Macmillan Cancer Support will focus on raising awareness of how to get support for any issue through its services. In this next chapter of the 2021 “Whatever it takes” brand platform, the work champions the incredible services that Macmillan provides to support people living with cancer when they need it the most. The new advert brings to life the endless questions that can come with a diagnosis - such as “can I still date?”, “what if I get pregnant?” and “can I sunbathe?”- to highlight that, whether it be about cancer in general, work, money or life, support is available seven days a week via Macmillan’s Support line, as well as peer-to-peer support via the charity’s Online Community
Medientyp Integrated Media/360 Activation
Länge
Produktionsfirma
Redaktionsbüro
Ton
Chief Creative Officer
Chief Creative Officer
Creative Director
Creative Director
Planning Team
Planning Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Agency Producer
Agency Producer
Medienagentur
Medienteam
Medienteam
Medienteam
Regisseur
Fotograf
Filmproduzent/Produzent
Direktor Fotografie
Casting
Cutter
Post-Produktion

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