| Titel | The reduction beach towel |
| Agentur | BETC Paris |
| Kampagne | The reduction beach towel |
| Werbende | Decathlon |
| Marke | Decathlon |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 8 |
| Geschäftsbereich | Outdoor & Leichtathletikbekleidung |
| Slogan | How to bring holiday makers straight from the beach to the store? |
| Story | Decathlon is the biggest sport store in France. During the summer, Dectahlon offers lots of products for holiday-makers, but the Decatlhon stores are far away from the beaches. How to bring holiday-makers straight from the beach to the store? By going to the beach and offering them a towel that gives a 10 euro reduction upon presentation in the Decathlon store. |
| Philosophie | Offer holiday-makers beach towel that gives a 10 euro reduction upon presentation in the Decathlon stores. |
| Problem | Decathlon has a lot of good offers for holiday-makers in the summer, but the stores are far away from the becahes. How to bring people to the stores? |
| Medientyp | Events |
| Etatdirektor | Philippe Brandt |
| Executive Creative Director | Stéphane Xiberras |
| Art Director | Jordan Lemarchand |
| Texter | Julien Deschamps |
| Fotograf | ROMAN JEHANNO |
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