| Titel | The reversed trailer |
| Agentur | TRY/Apt |
| Kampagne | VW Trailer Assist |
| Werbende | Volkswagen |
| Marke | Volkswagen |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 1 |
| Geschäftsbereich | Kraftfahrzeuge |
| Slogan | Backing up a trailer will be this easy. Well, almost. |
| Story | In this video from Norway you see a driver backing up his car and trailer in high speed – through parking lots, roundabouts and intersections. Or is he really? |
| Philosophie | To create attention to the feature Trailer Assist by exagurating the benefits. |
| Problem | Over a year after det lauch of the new Passat, still a very few had heard of Trailer Assist, one of the main innovations in the new Passat. |
| Ergebnis | 23 million vies on Facebook (organic reach) in 6 days. 400.000 sharings. 1.5 million likes. Etc. |
| Medientyp | Social Media |
| Länge | |
| Creative Director | Øystein Halvorsen |
| Art Director | Karin Lund |
| Art Director | Preben Moan |
| Texter | Camilla Bjørnhaug |
| Art Director | Eirik Sørensen |
| Texter | Finn Knudsen |
| Texter | Morten Berger Karlsen |
| Produktionsfirma | Bacon |
| Regisseur | Andreas Riiser |
| Produzent | Ola Narum Berg |
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