| Titel | Answer the Call |
| Agentur | adam&eveNYC |
| Kampagne | Answer the Call |
| Werbende | 2K Publishing |
| Marke | NBA 2K23 |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 9 |
| Geschäftsbereich | Videospielekonsolen |
| Story | In an anthemic :60 hero launch spot, cover athlete and Phoenix Suns star Devin Booker and American rapper Jack Harlow, who also narrates the film, can be seen flipping the usual script and showing utmost respect for the greatness of seemingly ordinary 2K players. The outpouring of admiration for members of the public from two of the world’s most renowned superstars, works to spotlight the true greatness that lies in us all. |
| Medientyp | Fernsehen |
| Länge | |
| Soundtrack | Hypnotize |
| Spezialeffekte | The Mill New York |
| Chief Marketing Officer (CMO) | Melissa Bell |
| Werbeleiter | Sami Thessman |
| Werbeleiter | Sophia Formoso |
| Werbeleiter | Benji Han |
| Werbeleiter | Kate Mazzeo |
| Chief Creative Officer | Richard Brim |
| Executive Creative Director | David Brown |
| Executive Creative Director | Daniel Bonder |
| Creative Director | Frederick Nduna |
| Creative Director | Joel Francke |
| Texter | Gabe Santana |
| Art Director | Willow Ennen |
| Geschäftsführer | James Rowe |
| Senior Producer | Jonny Weiss |
| Produktionkoordinator | Victoria Glass |
| Etatdirektor | Andy Chang |
| Kundenbetreuer | Dimandja Utshudi |
| Projektmanager | Rikki Greenspan |
| Produktionsfirma | Serial Pictures |
| Regisseur | Bradford Young |
| Direktor Fotografie | Shawn Peters |
| Gründer | Violaine Etienne |
| Executive Producer | Violaine Etienne |
| Filmproduzent/Produzent | James Graves |
| Assistant Director | Kenny Taylor |
| Produktionsdesigner | Akin McKenzie |
| Wardrobe Stylist | Tiffany Hasbourne |
| Redaktionsbüro | Cabin Edit |
| Cutter | Robert Lopuski |
| Assistenzredakteur | Esfandiar Bardon-Rafizadeh |
| Geschäftsführender Teilhaber | Maggie Meade |
| Executive Producer | Adam Becht |
| Post-Produktion | Sari Resnick |
| Production Creative Director | James Mulholland |
| Leitung Spezialeffekte | Tom McCullough |
| Flame Artist | Tom McCullough |
| Flame Artist | Luke Bedillion |
| Flame Artist | John Yu |
| Flame Artist | Taylor Feld |
| Flame Artist | Alex Postelnicu |
| CG Supervisor | Justin Kurtz |
| CG Supervisor | Roberto Maki |
| Executive Producer | Clairellen Wallin |
| Filmproduzent/Produzent | Greg Behrens |
| Associate Producer | Chloe Gauthier |
| Schauspieler | Devin Booker |
| Schauspieler | Jack Harlow |
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