| Titel | Slow the Pace |
| Agentur | BBH |
| Kampagne | K1664 |
| Werbende | Heineken |
| Marke | Kronenbourg |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2010 / 10 |
| Produkt | 1664 |
| Geschäftsbereich | Bier, Cidre |
| Story | 'Slow the Pace', the new integrated advertising campaign for premium lager brand Kronenbourg 1664, which breaks on TV on October 24, will feature iconic rock band Motörhead performing a slowed down version of their signature track, 'Ace of Spades'. 30 years to the week since it was first released, the track has been specially re-written by the band for a Kronenbourg 1664 campaign which encompasses TV, a short-film documentary, a print campaign and a social media outreach with a branded Youtube channel |
| Medientyp | Fernsehen |
| Produktionsfirma | Pulse Films |
| Post-Produktion | Absolute Post |
| Ton | Wave Studios |
| Art Director | Matt Doman |
| Texter | Ian Heartfield |
| Regisseur | Will Lovelace |
| Regisseur | Dylan Southern |
| Regisseur | Thirtytwo |
| Direktor Fotografie | Manuel Ruiz |
| Produzent | Mark Harbour |
| Agency Producer | Michelle Kendrick |
| Kundenbetreuer | Helen James |
| Kundenbetreuer | Paisley Wright |
| Kundenbetreuer | Mehdi Benali |
| Cutter | Leo Scott |
| Redaktionsbüro | Speade |
| Post-Produktion | Lisa Vaughan |
| Ton | Jack Sedgwick |
| Werbeleiter | Lucas Bergmanns |
| Werbeleiter | Bruce Reinders |
| Digital Producer | Alice Bullimore |
| Digital Producer | Tove Svensson |
| Schauspieler | Motörhead |
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