Cancer Society of Finland - "Smoking Changes People?"

358 Helsinki, Finnland

6359

Titel	Smoking Changes People?
Agentur	358
Kampagne	Tobacco Body
Werbende	Cancer Society of Finland
Marke	Cancer Society of Finland
Posted	Juli 2013
Geschäftsbereich	Informations-/Hilfevereinigung über der Krankheit
Slogan	Make the shock effect more shocking
Story	Do you remember the pictures of black lungs we were shown at school? Tobacco Body is exactly the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies. We've been working with Cancer Society of Finland since the inception of our agency cracking the same problem: How do we get teenagers to think critically about smoking? This time we thought about the school world and soon realized that those pictures in the books are still the same. Isn't it time for an update? Can't technology make the shock effect more shocking? Teachers use the site to teach of smoking's dangers. After we'd reached the teachers, we did a campaign in movie theatres to raise awareness among the teens.
Medientyp	Fernsehen & Kino
Länge	35 seconds
Produktionsfirma	!noob
Fotograf	Kimmo Syväri
Regisseur	Peggy Petrell
Regisseur	Krista Durchman
Grafiker	Pol Sosona
Art Director	Anna Lundqvist
Texter	Jonathan Mander
Texter	Valtteri Väkevä
Art Director	Ville Kovanen
Art Director	Maria Friedman
Creative Director	Erkki Izarra