| Titel | Washed (French) |
| Agentur | GVM Group |
| Kampagne | Debt Aches |
| Werbende | SOS Dettes |
| Marke | SOS Dettes |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2010 / 7 |
| Slogan | Lavée |
| Philosophie | <!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 9]><xml> Normal 0 21 false false false FR X-NONE X-NONE </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} </style> The words “lavée” “cassé” and “étranglé” literally translate into “washed”, “broken” and “strangled”. In French, these common expressions imply the feelings of being weighed down by debt. We built SOS Dette's brand image around an odd concept. Debt is still a very taboo topic. The reality was in such a way portrayed that it grasped people by their emotions. |
| Medientyp | Außenwerbung |
| Creative Director | Frédéric Tremblay |
| Stellvertretender Creative Director | Sylvie Paradis |
| Strategieplaner | Virginie Roy |
| Fotograf | Alain Desjean |
| Digitalkünstler | Claude Lafrance |
| Produzent | Nancy Bélanger |
| Other | Virginie Béguin |
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