Titel | No Web Inn |
Agentur | TBWA\PARIS |
Kampagne | It's a lot better at Novotel |
Werbende | Accor |
Marke | Novotel |
Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 11 |
Geschäftsbereich | Hotels, Unterkunft |
Slogan | It's a lot better at Novotel |
Slogan (Originalsprache) | On est tellement mieux chez Novotel |
Story | A series of visuals play humorously with all that we may fear when choosing the wrong hotel. All these negative experiences you can avoid with Novotel. |
Problem | The brand provides an offer tailored to suit both leisure and business stays throughout its entire network. Thus, the implementation of the brand promise: WE ARE SO MUCH BETTER AT NOVOTEL. |
Medientyp | Außenwerbung |
Werbeleiter | Grégoire Champetier |
Werbeleiter | Martine Gorce Momboisse |
Werbeleiter | Antoine Dubois |
Werbeleiter | Dominique Morvan |
Kundenbetreuer | Pannaud Guillaume |
Kundenbetreuer | Marion Floch |
Kundenbetreuer | Gaël D |
Kundenbetreuer | Stéphanie Caude |
Creative Director | Jean-François Goize |
Art Director | Céline Laffray |
Texter | Jean-Denis Pallain |
Fotograf | Jason Hindley |
3D-Grafiken | Antoine Magnien |
Art Buyer | Julie Champin |