| Titel | Fireworks |
| Agentur | WHYBIN\TBWA TEQUILA |
| Kampagne | "No excuses" Programme |
| Werbende | Shine |
| Marke | Shine |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 2 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | Charity organisation Shine has launched a powerful new radio campaign to generate awareness and funding for its "No Excuses" programme, a 20 week positive change programme that helps men who have used abuse against family members to change their behaviour and develop respectful relationships.The ads, which focus around the commonly held belief that domestic violence increases after a sporting loss, are recorded in sports commentary style and feature two of New Zealandâs most high profile rugby commentators; Tony âTJâ Johnson and Scott âSumoâ Stevenson. The ads initially appear to be a commentary of a sports match, but as they unfold it becomes clear they are in fact a commentary of domestic abuse. |
| Medientyp | Radio |
| Länge | |
| Mehr Informationen | http://www.2shine.org.nz |
| Executive Creative Director | Toby Talbot |
| Executive Creative Director | Dave King |
| Creative Director | Lisa Fedyszyn |
| Creative Director | Jonathan McMahon |
| Creative Director | Steve Kane |
| Agency Producer | Polly Stoker |
Mehr Projekte
ALLE SEHENThe Heist
- MARKE:
- Partners Life
- AGENTUR:
- Special Group
Summer Never Sleeps
- MARKE:
- Kathmandu
- AGENTUR:
- Special Group
Yuleglider
- MARKE:
- Optus
- AGENTUR:
- Special Group
The Last Performance
- MARKE:
- Partners Life
- AGENTUR:
- Special Group
We’re out there
- MARKE:
- Kathmandu
- AGENTUR:
- Special Group
David's Unusables
- MARKE:
- Motor Neurone Disease Association
- AGENTUR:
- Special Group
Summer is finally here. We're out there.
- MARKE:
- Kathmandu
- AGENTUR:
- Special Group
Unhappily Ever After
- MARKE:
- Partners Life
- AGENTUR:
- Special Group
Breaking News
- MARKE:
- New Zealand Police
- AGENTUR:
- Ogilvy New Zealand