| Titel | Mum |
| Agentur | TBWA\London |
| Kampagne | No Nonsense - John Smith's |
| Werbende | Scottish Courage |
| Marke | John Smith's |
| Posted | September 2002 |
| Produkt | Beer |
| Geschäftsbereich | Bier, Cidre |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Produktionsfirma | Spectrecom Films |
| Regisseur | Daniel Kleinman |
| Schauspieler | Peter Kay |
| Texter | Paul Silburn |
| Texter | Chris Kelly |
| Texter | Rob Webster |
| Art Director | Paul Silburn |
| Art Director | Rob Webster |
| Creative Director | Trevor Beattie |
| Creative Director | Paul Silburn |
| Produzent | Johnnie Frankel |
| Set Designer | John Robin Ebden |
| Agency Producer | Diane Croll |
| Beleuchtungsleitung/ Beleuchtung | Denis Crossan |
| Tonstudio | Warren Hamilton |
| Account Handler | Matt Shepherd-Smith |
| Account Handler | Vicky Jacobs |
| Account Handler | Ben Cyzer |
| Brand Manager | Sanjay Patel |
| Brand Director | John Botia |
| Kundenbetreuer | Matt Shepherd-Smith |
| Kameramann | Denis Crossan |
| Kundenbetreuer | Vicky Jacobs |
| Kundenbetreuer | Ben Cyzer |
| Cutter | Steve Gandolfi |
| Art Director | Chris KELLY |
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