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Matt Factor
Matt Factor
Owner at SKUNK
Santa Monica, Vereinigte Staaten von Amerika
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TitelFor the Hoard
Agentur
Kampagne Be More Alien
Werbende Dell
Marke Alienware
Datum der ersten Ausstrahlung/Veröffentlichung 2024 / 3
Geschäftsbereich Computers, PDAs & Rechenmaschinen
Philosophie Private Island’s Chris Boyle dives headfirst into the gaming experience with a set of genre-bending films for Alienware.

The “Be More Alien” campaign sees casual gamers transported from their homes into classic gaming genre settings. From battle-hardened Space Marines to fantasy creatures and stealthy cyberpunk looting, enchanted forests, psychedelic alien planets and gritty dystopias are brought to life under the direction of Chris Boyle and the PI studio, with comedy, great performance and craft.

The project was 10 months in the making with Private Island collaborating with Agency Dell Blue early in the process to shape the creative with multiple scripts developed and finessed. The Private Island studio created Gen AI style frames, animatics and previs before the selected final three scripts went into production. Originally scripted as 15”s for airing, Dell Blue saw the huge potential in the work, extending two of the three spots into 30” spots.

The 6-day production was shot in Ljubljana with massive hand-crafted set builds, to allow as much of the action as possible to be captured in-camera before the Private Island studio dived into the post to fully realise Chris Boyle’s vision for each of the worlds.
Medientyp Interaktiv
Länge
Markt Slowenien
Executive Creative Director
Creative Director
Kundenbetreuer
Senior Art Director
Senior Copywriter
Executive Producer
Dir. Glob. Gaming Campaigns
GCL Gaming Campaigns
Produktionsfirma
Owner
Executive Producer
Produktionsfirma
Regisseur
Executive Producer
Produzent
Direktor Fotografie
1st AD
Animatics & Previs
Cutter
Storyboard Artist
Produktionsfirma
VFX Company
VFX Company
Kolorist
Kolorierung

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