SuperPharm - "The World's first Vlogger Academy"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

11110

Marke: SuperPharm
Länder: Israel

Werbende: SuperPharm

Titel	The World's first Vlogger Academy
Agentur	BBR Saatchi & Saatchi
Kampagne	Super-Pharm presents: The World's first Vlogger Academy
Werbende	SuperPharm
Marke	SuperPharm
Posted	November 2016
Geschäftsbereich	Gesundheits- und Pharmazeutische Produkte
Story	In the eyes of most youngsters today, beauty vloggers are the new and ultimate authority on what cosmetic products to buy.They're people with the power to make or break your brand. But what do you do in a country with only one beauty vloggerand millions of Israeli women craving locally relevant content? How do you claim ownership of the digital space? Our Solution:In the first ever partnership with Google and Youtube, Super-Pharm Israel's largest beauty retailer, launched the world's first "Vlogger Academy".An academy that would teach and nurture Israel's first generation of beauty vloggers. Using an online recruitment campaign we selected 20 beauters and over a 1 month period we taught them e-v-e-r-y-t-h-i-n-g:Styling, journalism, video editing, application techniques, self-presentation, social media skills, YouTube analytics, follower outreach and even brand collaboration. The results were astounding as Super-Pharm reaffirmed its status as leader of Israel's beauty retail industry and created 20 new social media stars dedicated to feeding the appetite of young Israeli women for relevant beauty content. All in all we reached 89% of all Israeli beauty content viewers and the format was so successful it is now being rolled to other countries and other business verticals as well.
Medientyp	Case Study
Länge	119 seconds
Chief Executive Officer (CEO)	Yossi Lubaton
Creative Director	Idan Levy
Creative Director	Maayan Dar
Texter	Liron Cohen
Art Director	Carmel Gilan
Creative Director	Maayan Dar
Produktion	Dorit Gvili
Filmproduzent/Produzent	Maya Palmon
UX	Gal Mamalya
Etatdirektor	Idit Zukerman
Etatdirektor	Ben Muskal
Account Supervisor	Noa Sharf
Account Executive	Tal Glantz
Account Executive	Shiran Rachamim
Strategist	Shai Nissenboim
Planning Supervisor	Roni Arison
Etat-Planer	Moran Nurok
Kreativer Koordinator	Eva Hasson
Produktionsfirma	Adoni
Regisseur	Oren Meyuchas