| Titel | Nice Poem |
| Agentur | Ogilvy South Africa |
| Kampagne | Dummies |
| Werbende | Exclusive Books |
| Marke | Dummies |
| Posted | Januar 2011 |
| Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
| Philosophie | <!--StartFragment-->Adding to Exclusive Books’ campaign for the Dummies Range, this viral email clip speaks directly to the target market by being emailed from friend to friend like a chain mail message, giving an important tip on emailing in an entertaining way. <!--EndFragment--> |
| Medientyp | Fernsehen |
| Creative Director | Bridget Johnson |
| Executive Creative Director | Fran Luckin |
| Etatdirektor | Caree Ferrari |
| Agency Producer | Tsakane Mogale |
| Produktionsfirma | jumP |
| Regisseur | Michael Middleton |
| Leiter Creative Group | Marion Bryan |
| Texter | David Krueger |
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