Titel | Who is my boss? |
Agentur | Tugboat |
Kampagne | Walk with you. |
Werbende | NTT Docomo, Inc. |
Marke | Docomo |
Datum der ersten Ausstrahlung/Veröffentlichung | 2010 / 4 |
Geschäftsbereich | Handies & Pagers |
Slogan | Walk with you. |
Problem | <!--StartFragment--> Lately the mobile phone market in Japan had been focused around the competitor who launched iphone & ipad with flashy publicity.As the market leader, Docomo needed to strike back. <!--EndFragment--> |
Ergebnis | Campaign > Website 396,400 page view (Web + Mobile) > 9,417 tweets > Created huge buzz on-air & on-line throughout the nationwide Sales > Number of phones sold in this quarter was 5% increase over previous year. (First increase in 3 years)> 1,770,000 new users joined in this quarter, 400,000 more than forecasted. > Campaigned model “Galaxy S” sold out through out the nation. |
Medientyp | Case Study |
Regisseur | Gen Sekiguchi |
Regisseur | Shinya Nakajima(Film) |
Agency Producer | Kenji Mitsuhashi |
Produzent | Jun Inoue |
Produzent | Masakatsu Kasai |
Art Director | Tsubasa Kayasuga(Web) |
Art Director | Kengo Kato |
Art Director | Seijo Kawaguchi |
Texter | Norihisa Dohmen |
Texter | Tetsuro Aso |
Texter | Taku Tada |
Creative Director | Yasumichi Oka |
Produktionsfirma | Bridge |
Produktionsfirma | 1-10 design Inc. |
Produktionsfirma | Dentsu Tec Inc. |
Produktionsfirma | Tohokushinsha Film Corporation |
Agentur Mitwirkende | Dentsu Inc. |
Agentur Mitwirkende | NTT Advertising Inc |