BMW - "MINI vs. Monster"

BSUR Amsterdam

BSUR Amsterdam Amsterdam, Niederlande

Awards

15068

Marke: BMW
Länder: Niederlande

Werbende: BMW

Titel	MINI vs. Monster
Agentur	BSUR Amsterdam
Kampagne	MINI vs. Monster
Werbende	BMW
Marke	BMW
Datum der ersten Ausstrahlung/Veröffentlichung	2011 / 1
Geschäftsbereich	Autos
Story	<!--[if gte mso 9]><xml> Normal 0 21 false false false MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} </style> For the launch of MINI’s 4 new models we decided to show their value by jumping over them in a Monster Truck. The start of the commercial sees the crowd excited in anticipation of the big crushing monster truck. As the truck hits the jump, the fireworks go off and the MINI that were kept in the dark are now revealed. This turns the excitement of the crowd into horror. We watch their reactions in super slow motion and see their anguish as the Monster Truck tries to clear all 4 of the MINI without crushing them. We end with a super that says, “Introducing 15,50m of new MINI.”
Medientyp	Fernsehen & Kino
Soundtrack	Bleeding Heart
Post-Produktion	Glassworks
Creative Director	Jason Schragger
Texter	Gian Carlo Lanfranco
Art Director	Rolando Cordova
Account Team	Mia Drexl-Schegg
Account Team	Paula Atwell
Account Team	Thijs van Dam
Agency Producer	Niko Koot
Agency Executive Producer	Niels Scheide
Planning Supervisor	Jeffre Jackson
Planning Supervisor	Stein Janssen
Produktionsfirma	Camp David
Regisseur	Robert Jitzmark
Produzent	Anna Adamson
Produzent	Hannah McDonald
Offline Editor	Gregers Falkenberg Dohn
Lead 2D Artist	Morten Vinther
Lead 2D Artist	caio sorrentino
Lead 3D Artist	Markus Lauterbach
Lead 3D Artist	Tim Bolland
Grading	Ben Rogers
3D Production Company	World War Seven
Musik	MassiveMusic
Audio Studio	Stopp Sweden
Audio Design	Martin Dahl
Projektmanager	Cris Kos
Komponist	N. Berings
Lyric Writer	N. Berings
Komponist	J.A.W. Brouwer
Lyric Writer	J.A.W. Brouwer