| Titel | Horse |
| Agentur | Leo Burnett Madrid |
| Kampagne | Sums |
| Werbende | Fiat |
| Marke | Sums |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2010 / 12 |
| Geschäftsbereich | Autos |
| Slogan | Add something, change something. Customize yours at Fiat.es |
| Medientyp | Presse & Publikationen |
| Executive Creative Director | Chacho Puebla |
| Creative Director | Sergio Lobo |
| Art Director | Sergio Lobo |
| Texter | Francisco Cassis |
| Texter | Hernán Ramos |
| Art Director | Bruno Nakano |
| Illustrator | Bruno Nakano |
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