Titel | The New Volvo XC40 With Care By Volvo |
Agentur | Forsman & Bodenfors Göteborg |
Kampagne | The New Volvo XC40 With Care By Volvo |
Werbende | Volvo |
Marke | Volvo XC40 |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 1 |
Geschäftsbereich | Autos |
Slogan | By not owning things you are not owned by things |
Story | The new Volvo XC40 is a car you subscribe to, rather than own. To reflect this sustainable solution, the elegant film shows a young woman navigating a world cluttered with things: mail order packages, technology, consumer goods, a suffocation of stuff. The music? "My Favourite Things", of course. Finally, with the help of her non-owned vehicle, she breaks free. To capture the advantages of the new Volvo XC40, a car one subscribes to rather than owns, a young woman escapes a world suffocated by over-consumption. To the tune of "My Favourite Things", we see how not owning things is also the key to not being owned by things. |
Story (Originalsprache) | The new Volvo XC40 is Volvo’s first car sold through subscription. Because when it comes to mobility, access can be just as good – or even better – than ownership. In our new film promoting both the XC40 and the subscription offer Care By Volvo, we explore the idea that in a society of abundance, the things you own can end up owning you.And that by not owning things, you are not owned by things. |
Medientyp | Fernsehen |
Länge | |
Soundtrack | My favorite things |
Produktionsfirma | Anonymous Content |
Tonstudio | 750mph |
Kreative Strategie | Bjarne Darwall |
Agency Producer | Mats Wolgers |
Produzent | Aris McGarry |
Executive Producer | Eric Stern |
Direktor Fotografie | Max Goldman |
Regisseur | Johnny Green |
Post-Produktion | CHIMNEY Gothenburg |
Grad | Oskar Larsson |
Cutter | Thomas Grove Carter |
Sounddesigner | Sam Ashwell |
Komponist | Richard Rodgers |
Komponist | Oscar Hammerstein |
Account Executive | Jenni Fuleki |
Account Supervisor | Lena Olander |
Account Supervisor | Alison Arnold |
Art Director | Andreas Malm |
Art Director | Karl Risenfors |
Texter | Gustav Johansson |