Antoine Bagot
Producer at Wanda Paris
Paris, Frankreich
TitelThe Screen Jacket by Lenovo
Agentur
Kampagne The Screen Jacket
Werbende Lenovo
Marke Lenovo
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Computers, PDAs & Rechenmaschinen
Story What good is a light-weight, sleek, tablet with an integrated projector that you can have on you to project whenever and wherever you want, if you don't have a screen or a white wall handy to project on to?
So, to fully benefit from the new Lenovo tablet and project wherever you are, Ogilvy Paris went to work creating an entirely new accessory -- not a campaign-- but a functional, solution-oriented accessory to compliment the Lenovo tablet. Fondly coined the Screen Jacket, the Agency worked with Parisian fashion designers to create tailored streetwear jackets that when turned inside out, transform into a screen so you can project anywhere you want to. 
Medientyp Produktdesign/Entwicklung
Länge
Markt Frankreich
Executive Creative Director
Creative Director
Art Director
Texter
Head of Integrated Production
Integrated Producer
Integrated Producer
Etatdirektor
Kundenbetreuer
Produktionsfirma
Produzent
Regisseur
Regisseur
Regisseur
Fotograf
Marketing Director Lenovo, Europe

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