|Titel||The Screen Jacket by Lenovo|
|Kampagne||The Screen Jacket|
|Datum der ersten Ausstrahlung/Veröffentlichung|
|Geschäftsbereich||Computers, PDAs & Rechenmaschinen|
|Story|| What good is a light-weight, sleek, tablet with an integrated projector that you can have on you to project whenever and wherever you want, if you don't have a screen or a white wall handy to project on to?|
So, to fully benefit from the new Lenovo tablet and project wherever you are, Ogilvy Paris went to work creating an entirely new accessory -- not a campaign-- but a functional, solution-oriented accessory to compliment the Lenovo tablet. Fondly coined the Screen Jacket, the Agency worked with Parisian fashion designers to create tailored streetwear jackets that when turned inside out, transform into a screen so you can project anywhere you want to.
|Executive Creative Director||Baptiste Clinet|
|Creative Director||Paul Krietmann|
|Art Director||Clara Noguier|
|Texter||Olivier Le Lostec|
|Head of Integrated Production||Antoine Bagot|
|Integrated Producer||Marine Redon|
|Integrated Producer||Ivan Pejcic|
|Etatdirektor||Augustin Neuve Eglise|
|Produzent||Ghislain de La Chaise|
|Marketing Director Lenovo, Europe||Laurent La Rocca|
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