| Titel | Cutting |
| Agentur | Cundari |
| Kampagne | Cutting |
| Werbende | BMW |
| Marke | BMW Canada |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2010 / 10 |
| Produkt | Cold Weather Tires |
| Geschäftsbereich | Reifen, Zubehör, Öl, Benzin |
| Philosophie | BMWs can perform like BMWs, even in 10 inches of snow. |
| Problem | Get BMW drivers to switch from All-Season Tires to Cold Weather Tires for maximum performance in the winter. |
| Ergebnis | 9% increase in sales over the same time last year. |
| Medientyp | Direktmarketing |
| Etatdirektor | Daryn Sutherland |
| Stellvertretender Creative Director | Mike Sipley |
| Stellvertretender Creative Director | Mike Dietrich |
| Digitale Retuschierung | Warren Hardy |
| Grafik-Designer | Sarah Cosentino |
| Texter | Alex Manahan |
| Art Director | Andrew Bernardi |
| Chief Creative Officer | Brent Choi |
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