| Story | The new Nissan Note will be launched in Europe in October 2013.It introduces new, dynamic design and innovative technology that is unique inthe Small Car segment, like Nissan Safety Shield, which combines threefeatures –Blind Spot Warning, Lane Departure Warning and Moving ObjectDetection – to warn the driver when an unexpected risk appears, and AroundView Monitor which helps to navigate the tricky world of parking in tight spaceswith the aid of 360° vision.For the same price as core Small Car rivals, Note drivers get a lot more interms of innovation and technology. It is innovation that brings excitement toour customers.To tease and highlight the new technology, Nissan will release a virtual testdrive video…but not as you might expect. The video will be personalised forspecific drivers using their photos, name, gender and even their status byutilising Facebook Connect, while it will also be packed with truly unexpectedevents along the way, including unwanted passengers.The story is designed to encourage viewers to share the video by sending theirunwanted passenger away. Facebook API allows you to customise the videousing your friend’s profile before you share it. You can try this unexpected testdrive here: www.nissanwedding.comThis project is the result of collaboration between TBWA G1 and DAN Paris. |