Titel | Dive |
Agentur | Hometown London |
Kampagne | Live the Game |
Werbende | 888.com |
Marke | 888poker |
Datum der ersten Ausstrahlung/Veröffentlichung | 2016 |
Geschäftsbereich | Online-Freizeit-Service |
Slogan | Live the Game |
Problem | Casual players love playing for the thrill and fun of the game, rather than just for the win. Using this insight, Hometown developed a campaign which reflects this desire to play. The friends are always looking for an excuse to compete with each other on the poker table and beyond. They emulate the decisions made in poker in whatever game they're playing. They live the game wherever they are but the winner isn't always the player who has the most impressive skills – it's the one who plays the right hand. |
Medientyp | Fernsehen |
Länge | |
Post-Produktion | Big Buoy |
Creative Director | David Gamble |
Creative Director | Luke Till |
Creative Director | Lawrence Bushell |
Kaufmännischer Geschäftsführer | Sarah Wood |
Etatdirektor | Bethany Ryan |
Etatdirektor | Annabelle Monks |
Agency Producer | Alison Fraser |
Design | Shaban Siddiq |
Direktor Fotografie | Daniel Holland |
Agency Executive Producer | Garfield Kempton |
Produktionsfirma | The Farm |
Musik/Ton | Guilt Free |
Regisseur | David Lodge |