| Titel | Good, Proper Food |
| Agentur | Wieden+Kennedy |
| Kampagne | Good, Proper Food |
| Werbende | Arla Foods |
| Marke | Lurpak |
| Posted | Februar 2013 |
| Geschäftsbereich | Butter |
| Slogan | Good Food Deserves Lurpak |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Creative Director | Dan Norris |
| Creative Director | Ray Shaughnessy |
| Creative Teammitglied | Hollie Newton |
| Etatdirektor | Emma Simmons |
| Planner | Theo Izzard Brown |
| TV Producer | Lucy Russell |
| Print Producer | Rebecca Herbert |
| Medienagentur | Carat |
| Regisseur | Vince Squibb |
| Production Director | Sam Levene |
| Redaktionsbüro | The Quarry |
| Musik | Leland |
| Druck | Wyatt Clark & Jones |
| Digitale Retuschierung | Stanleys Post |
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