Gran APAP 2011 - "Cars or Washing Machines"

Y&R Lima

Y&R Lima Lima, Peru

4646

Marke: Gran APAP 2011
Länder: Peru

Werbende: Gran APAP 2011

Titel	Cars or Washing Machines
Agentur	Y&R Lima
Kampagne	Gran APAP 2011
Werbende	Gran APAP 2011
Marke	Gran APAP 2011
Datum der ersten Ausstrahlung/Veröffentlichung	2011 / 5
Geschäftsbereich	Event-/ Messeveranstaltungen
Slogan (Originalsprache)	Chefs are still the best creative in Peru. Let’s do something
Problem	As is tradition, every year the promotional campaign for the Peruvian Association of Advertising Agencies Festival (Gran APAP Awards) is prepared by the agency awarded as “Agency of the Year” in the previous year’s ceremony. This time, Y&R has been in charge of carrying out the TV, Radio and Print campaign, which calls on agents in the Peruvian advertising industry to take part by submitting their best work. Under the leit motiv “Chefs are still the best creative in Peru. Let’s do something”, the agency’s proposal intends to motivate Peruvian creatives to top the work performed by Peruvian chefs, who with great skill, creativity and originality have been able to impose their talent and create an awareness of class and quality, thus obtaining international recognition and good publicity for Peru. Made up of seven TV spots, the campaign had the collaboration of renowned Peruvian chefs such as Israel Laura, Iván Kisic, Christian Bravo, Jaime Pesaque, Yakir Sato, Emilio Masías, Jana Escudero, Iván Kisic, Virgilio Martínez and Javier Wong.
Medientyp	Fernsehen & Kino
Executive Creative Director	Flavio Pantigoso
Head of Art	Christian Sánchez
Texter	Gino Bernabé
Texter	Daniel De León
Texter	Renato Martinez
Art Director	Renzo Vásquez
Art Director	Adrián Pacheco
Agency Producer	Patricia de la Cuba
Assistant Agency Producer	Malena Mellado
Produktionsfirma	Abrakadabra
Regisseur	Frank Perez-Garland
Regisseur	Christian Buckley
Fotograf	Fergan Chávez Ferrer
Executive Producer	Edith Nako