| Titel | Weapons |
| Agentur | Y&R Mexico |
| Kampagne | Knowledge Is Power |
| Werbende | Librerías Gandhi S.A. de C.V. |
| Marke | Gandhi Bookstores |
| Posted | JunI 2015 |
| Geschäftsbereich | Fachgeschäfte |
| Story | A knowledge-fueled riot, defying police aggression with books in the affecting :90 Weapons for Mexican bookstore Gandhi out of Young & Rubicam Mexico. The cinematic spot features a group of young radicals preparing to face an onslaught of riot shield-brandishing officers that are readying themselves for conflict with batons and vicious dogs. A renegade leader hurls a book at the opposing officers, initiating the clash that, despite the brutal actions of law enforcement, leaves the book-wielding revolutionaries victorious. |
| Medientyp | Fernsehen |
| Länge | |
| Chief Creative Officer | José Montalvo |
| Executive Creative Director | Agustin Velez |
| Creative Director | Sergio Diaz Infante |
| Texter | Rodrigo Ramirez |
| Art Director | Francisco Hernandez |
| Produktionsleitung | Bernardo Salum |
| Agency Producer | Noel Abreu |
| Produktionsfirma | Central Films |
| Regisseur | Rodrigo García Saiz |
| Direktor Fotografie | Beto Casillas |
| Executive Producer | Mauricio Francini |
| Redaktionsbüro | Central Films |
| Cutter | Jorge Hernandez |
| Kolorist | Ricky Gaussis |
| Post Production Coordinator | Patricia Guerra |
| Post-Produktion | Leonel Perez |
| Produktionsfirma | Sonideros |
| Music Producer | Ramiro Del Real |
| Music Producer | Renato del Real |
| Komponist | Ramiro Del Real |
| Komponist | Renato del Real |