46664/Coca-Cola - "The Text"

Pereira O'Dell

Pereira O'Dell San Francisco, Vereinigte Staaten von Amerika

27649

Marke: 46664/Coca-Cola
Länder: Vereinigte Staaten von Amerika

Werbende: Coca-Cola Company

Titel	The Text
Agentur	Pereira O'Dell
Kampagne	#TrueFriendship (#VerdaderoAmigo)
Werbende	Coca-Cola Company
Marke	46664/Coca-Cola
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 7
Geschäftsbereich	Soft Drinks, Tonics
Slogan	#TrueFriendship (#VerdaderoAmigo)
Story	This short film is directed by Oscar-winning screenwriter ("Milk) and LGBT activist, Dustin Lance Black. The film addresses loyalty and friendship while addressing the delicate subject of teen homosexuality. The messaging encourages teens to take a stand against bullying and to choose friendship over cruelty. “I’m proud to have worked with Coca-Cola on their ‘Crossroads’ series of films because at their core each helps demonstrate how choosing the path of compassion at crucial moments paves the way to true friendship and happiness,” said Black. “’The Text’ was perhaps the most personal for me to direct. As an artist, I feel I have a responsibility to share the stories of who LGBT people truly are in order to dispel any atmosphere of fear that might prevent LGBT people from sharing their lives openly.”
Medientyp	Internet-Film
Länge	462 seconds
Mehr Informationen	https://www.youtube.com/user/cocacola
Leitung Musik	Aminé Ramer
VFX	Laundry
Original Score Composer	Grayson Sanders
Illustrator/Retoucher	Adhemas Batista
Cutter	Umlaut Films
Musik	One Direction
Executive Creative Director	Jaime Robinson
Creative Director	Rafael Rizuto
Group Creative Director	Jason Apaliski
Chief Creative Officer	PJ Pereira
Regisseur	Dustin Lance Black
Projektmanager	Lauren Parker
Etatdirektor	Mona Gonzalez
Account Executive	Rose Valderrama
Leiter Strategie	Ana Cortat
Musik	One Direction
Strategist	Sara Lezama
Art Director	Luke Acret
Texter	Omid Amid
Designer	Moses Kelany
VP of Distribution	Joshua Brandau
Head of Development, POD Entertainment	Robert Lambrechts
Business Affairs Director	Russell Nadler
VP Production	Jeff Ferro
Co-Director of Client Services	Henry Arlander
Director of Marketing/PR	Molly Parsley
Senior Film Producer	Victoria Whitlow
Trailer and Interactive Editor	Collin Kriner
Poster Designer	Erik Buckham
Sr Production Designer	Aaron Rodriguez
Produktionsfirma	Bully Pictures
Direktor Fotografie	Carlos Veron
Filmproduzent/Produzent	Jason Forest
Filmproduzent/Produzent	Gunner Clancey
Redaktionsbüro	Umlaut Films