| Titel | Beth Dolnick Graffiti |
| Agentur | Leo Burnett Chicago |
| Kampagne | Mean Stinks |
| Werbende | Procter & Gamble |
| Marke | Secret |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 4 |
| Geschäftsbereich | Deodorants |
| Slogan | Mean Stinks |
| Philosophie | Mean Stinks! Being mean is uncool. P&G's Secret offers a forum for kind graffiti at Facebook.com/MeanStinks. |
| Medientyp | Zeitschriftenanzeige |
| Cutter | Glorily Velez |
| Redaktionsbüro | White House |
| Direktor Fotografie | Marc Menet |
| Fotograf | Brian Sorg |
| Regisseur | John Komnenich |
| Produktionsfirma | Story Films |
| Agency Producer | Laurie Gustafson |
| Agency Producer | David L. Moore |
| Designer | Alisa Wolfson |
| Designer | Eing Omathikul |
| Texter | David Schermer |
| Texter | Craig Shparago |
| Texter | Matt Miller |
| Texter | AJ Hassan |
| Texter | Eric Routenberg |
| Art Director | Chris Rodriguez |
| Art Director | Hmi Hmi Gibbs |
| Art Director | Yumi Minamikurosawa |
| Art Director | Sarah Block |
| Executive Creative Director | Becky Swanson |
| Chief Creative Officer | Susan Credle |
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