Executive Creative Director
at
Craft Worldwide
Dubai, Vereinigte Arabische Emirate
| Titel | The Omo Tag |
| Agentur | TBWA\RAAD |
| Kampagne | The Omo Tag |
| Werbende | Unilever |
| Marke | Omo |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 1 |
| Geschäftsbereich | Reinigungsprodukte & Waschmittel |
| Story | The OMO Tag is like those you’ll find on all new clothes, but made entirely out of OMO detergent and 100% water-soluble. To reassert the brand's cause of advocating for an active lifestyle, the agency partnered with Lebanon’s biggest sports’ shop and placed the tags on the types of clothes that get the most dirty. Consumers simply had to remove the tag and put it inside their washing machines. It produced enough detergent to wash up to three garments, enabling users to witness OMO’s stain-removing power through an immersive experience. |
| Medientyp | Case Study |
| Länge | |
| Chief Creative Officer | Walid Kanaan |
| Executive Creative Director | Manuel Bordé |
| Executive Creative Director | Fouad Abdel Malak |
| Art Director | Oswaldo Sa |
| Stellvertretender Creative Director | Oswaldo Sa |
| Art Director | Pedro Velasquez |
| Texter | Leonardo Konjedic |
| Texter | Tarik Frank |
| Motion Graphics Designer | Lucas Pimenta |
| Etatdirektor | Diana Georges |
| Communications Director | Romy Abdelnour |
| Planungsleiter | Remie Abdo |
| Strategieplaner | Heela Daudzai |
| Production support | Christopher Ghorayeb |
| Produktionsleitung | Rouba Asmar |
| Geschäftsführer | Sagar Mirchandani |
| Projektmanager | Mickdad Bhojani |
| Chemical composition analyst | Fatima Durrain |
| Print Technical Specialist | Ankit Bhatia |
| Production Unit Director | Saad Khan |
| Technische Leitung | Marwan Elhussein |
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