Dreams - "Goodnight"

Y&R London

Y&R London London, Großbritannien

4513

Titel	Goodnight
Agentur	Y&R London
Kampagne	Goodnight
Werbende	Dream Plc
Marke	Dreams
Datum der ersten Ausstrahlung/Veröffentlichung	2011 / 4
Geschäftsbereich	Möbel
Slogan	We won't sleep until everyone's in their dream bed.
Philosophie	The campaign brings to life Dreams’ mission to help everyone in the UK get a great night’s sleep. It marks a significant shift in creative approach for the retailer away from its previous price-led campaigns and is the first of its kind for Dreams. Shot in a warm, inviting light, the ad features a cross section of the nation turning their lights off, getting cosy and bedding down for a great night’s sleep in their Dreams bed. The spot concludes by showing a Dreams employee turning off his own bedside lamp, while the end line reads: “We won’t sleep till everyone’s in their Dream bed”. The ad was shot by Toby McDonald at Partizan, edited by Russell Icke at the Whitehouse. Visual effects were completed by The Mill. The campaign is accompanied by an enchanting cover version of the song ‘Hushabye Mountain’ by the jazz singer Stacey Kent.
Medientyp	Fernsehen
Soundtrack	“Hushabye Mountain” performed by Stacey Kent
Etatdirektor	Sally Nielson
Etat-Planer	Kate Nettleton
Produktionsfirma	Partizan London
Regisseur	Toby MacDonald
Texter	Mark Waldron
Art Director	Dave Godfree
Executive Creative Director	Mark Roalfe