Titel | Street-vet |
Agentur | McCann Paris |
Kampagne | Street-vet |
Werbende | Nestlé Purina PetCare |
Marke | Purina |
Posted | JunI 2019 |
Geschäftsbereich | Tierfutter, Tierpflegeprodukte & Dienstleistungen |
Story | Purina wanted to remind dog owners to regularly check their pets’ health. So dogs’ natural behavior was turned into a health test. Introducing Purina Street-Vet, the first digital billboard that collects and analyses dog urine. Pheromones encouraged the dogs to pee on the billboard, and if a disease was detected, Purina Street-Vet suggested a specific product from the Purina ProPlan line, clinically designed to prevent illness. Owners could download the results and take them to the vet. |
Medientyp | Case Study |
Länge | |
Produktionsfirma | CRAFT |
Executive Creative Director | Riccardo Fregoso |
President | Riccardo Fregoso |
Executive Creative Director | Julien Chiapolini |
Creative Director | Cédric Astrella |
Creative Director | Sébastien Boutebel |
Art Director | Philippe Puech |
Art Director | Lauren Haberfield |
Art Director | Adriana Luzzatto |
Texter | Clément Le Bars |
Chief Executive Officer (CEO) | Bruno Tallent |
Business Leader | Cédric Vanhoutte |
Deputy General Manager in charge of Strategy | Erik Bertin |
Strategieplaner | Caitlin Bishop |
Motion Design Lead | Valentin Audubon |
Motion Designer | Karim Victorin |
Motion Designer | Valentin Audubon |
Regisseur | Jefferson Lellouche |
Produktionsleitung | Yannis Cullaz |
Agentur TV-Produzent | Arnaud Lemens |
Agentur TV-Produzent | Yaël Guetta |
Produzent Post-Produktion | Caroline de Genis |
Assistant Producer | Juliette Paille |
Assistant Producer | Charlotte Goguet |
Produzent Ton | Isabelle Créchet |
Regisseur | Mario Schinitakis |
Executive Producer | Jean-François Bourrel |
Herstellungsleiter | Maud Folléa |
Produktionsfirma | Digital District |
Produzent Post-Produktion | Didier Le Fouet |
Tonproduktion | The Hot Line |
Produzent Ton | Aline Bernard |
Sound Engineer | Adrien Le Blond |