Dove - "Lily"

LOLA MullenLowe

LOLA MullenLowe Madrid, Spanien

3109

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Dove
Länder: Spanien

Werbende: Unilever

Titel	Lily
Agentur	LOLA MullenLowe
Kampagne	Real Virtual Beauty
Werbende	Unilever
Marke	Dove
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 9
Geschäftsbereich	Hygiene, Körper- & Schönheitspflege
Philosophie	Dove enters the world of gaming with the global launch of Real Virtual Beauty, a campaign by LOLA MullenLowe that challenges the representation of women in games, supported by allies across the industry including Epic Games’ Unreal Engine’s education team and Women in Games. The campaign was inspired by a new research study from Dove, in association with Women in Games, showing that 60% of girls and 62% of women feel misrepresented in games, with over one third of young girls' self-esteem being negatively impacted by the current lack of diversity across avatar characters Dove and LOLA MullenLowe created a series of avatars inspired by real women that portray a diverse mix of real beauty with each of them delivering a message to challenge why they are not being represented with the call to action, ‘Let’s make virtual beauty, real’. The launch of Real Virtual Beauty comes with a series of commitments and actions in partnership with Epic Games and Unreal Engine, like the Real Beauty in Games Training Programme that will help to broaden beauty representation and redefine how women and girls are symbolised in games. In parallel, Dove is equipping the next generation of creators and players with the tools to build self- esteem and body confidence through the launch of SuperU Story, the world’s first Roblox experience - in partnership with Toya. The campaign launched at the EGX gaming event in London and is supported by an outdoor and social targeted campaign.
Medientyp	Interaktiv
Länge	21 seconds
Markt	Argentinien, Großbritannien
Werbeleiter	Alix Colin
Werbeleiter	Amalie Thompson
Werbeleiter	Edoardo Briola
Werbeleiter	Leandro Barreto
Werbeleiter	Sarah Potter
Werbeleiter	Lynsey Smith
Werbeleiter	Firdaous ElHonsali
Werbeleiter	Alessandro Manfredi
Executive Creative Director	Tomás Ostiglia
Geschäftsführer	Tom Elliston
Creative Director	Jorge Zacher
Creative Director	Kevin Cabuli
Direktor Digitale Kreation	María García Campos
Art Director	Gines Gomez
Art Director	Pedro Mezzini
Texter	Joaquín Cuadrado
Texter	Kiki Holshuijsen
Texter	Borja López Marco
Texter	Augusto Callegari
Global Account Director	Bárbara de la Plaza
Global Account Director	Flora Bell
Produktionsleitung	Felipe Calviño
Produzent	Marina Saro
Produzent	Jorge Saade
Planning	Juan Luis Fernández
Produktionsfirma	Tungsteno Films
Regisseur	Pedro Maccarone
Executive Producer	José Bustos
3D Modeler	José Alberto Müller
Animation	Nicolás Requena
3D Artist	Maxi Falcone
Illustrator	Lucas Panda
Komponist	Pedro Maccarone
Art Director	Alvaro Ortega Bianchi
Stills Producer	José Bustos
Backstage & interviews	Tadeo Reyes-Alejandro Bejarano
Make-Up Artist	Pato Vrdoljak
Still photographer	Ivanna Mazza