Heinz - "Tomato Open Sauce"

Wunderman Thompson

Wunderman Thompson Madrid, Spanien

830

Marke: Heinz
Länder: Spanien

Werbende: Kraft Heinz

Titel	Tomato Open Sauce
Agentur	Wunderman Thompson
Kampagne	Open Sauce
Werbende	Kraft Heinz
Marke	Heinz
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 7
Geschäftsbereich	Suppen, Füllungen, Saucen
Slogan	For cooking developers
Problem	When it comes to tomatoes, it has to be Heinz. For over 150 years, Heinz has been producing the world’s best-loved tomato products from the finest tomato seeds and now it is time to give the brand’s superfans the chance to create their own recipes with Heinz new Culinary Tomatoes range. With recent research highlighting that seven out of the UK’s top 10 dishes are tomato-based, Heinz has also opened the tomato category to other cuisines, beyond traditional Italian, whether that’s a chicken bhuna, a shakshuka or enchilada– with a uniquely Heinz twist. The launch of the Culinary Tomatoes range is part of Kraft Heinz’s larger transformation to bring insight-driven innovation to consumers faster than ever before and grow its taste elevation platform around the world. As the cost-of-living crisis bites, consumers are more likely to eat at home. They’re looking for help to create delicious recipes with high quality ingredients. Using only the finest Heinz tomatoes - sun-ripened and grown in Italy for unparalleled flavour – the brand-new range includes chopped and peeled tomatoes, a classic pizza sauce and tomato purée, as well as a range of tomato bases for cooking sauces (passata, Chilli, Curry and Frito), helping cooks to dish up a range of cuisines from around the world with convenience.
Medientyp	POS Display/Merchandising
Markt	Großbritannien
Chief Creative Director	David Caballero
Executive Creative Director	Pipo Virgós
Executive Creative Director	Paco Badia
Art Director	Marcelo Monzillo
Produktionsleitung	Susanna Bergés
Web-Programmierung	Susanna Bergés
Etatdirektor	Natàlia Gasulla
Account Executive	Carla Perez
Web-Programmierung	Carla Perez
Produktion	Josep Maria Roca
Grafik-Designer	Patricia Jimenez
Werbeleiter	Caio Fontenele
Werbeleiter	Alessandra Sega
Werbeleiter	Riddhi Shah
Chief Client Officer	Jose Mª Piera
Strategy Director	Ana Alonso
Creative Director	Gloria Hernandez
Texter	Albert Xifra
Texter	Lucia Collera
Produktionsassistant	Oriol Roca
Cutter	Gerd Satorras