| Titel | Martin Luther King |
| Agentur | Ogilvy South Africa |
| Kampagne | Eyes |
| Werbende | Bookdealers |
| Marke | Bookdealers |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 5 |
| Geschäftsbereich | Andere |
| Slogan | Biographies |
| Philosophie | In order to drive customers to books that they may not have considered before, Bookdealers created in-store posters to promote specific sections – like this one for Biographies. It shows that reading a biography is like being inside someone else’s head, looking at the world through their eyes. |
| Medientyp | Plakat |
| Art Buyer | Mare Hofmeyr |
| Digitale Retuschierung | Ryan Greig |
| Stockfotografie | Corbis Images/Great Stock |
| Fotograf | David Prior |
| Art Director | Marion Bryan |
| Texter | Gary du Toit |
| Creative Director | Mike Martin |
| Creative Director | bridget johnson |
| Executive Creative Director | Fran Luckin |
| Stockfotografie | Yousuf Karsh, Camera Press London |
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