Titel | Reused Gift |
Agentur | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
Kampagne | Reusing Resources |
Werbende | SOS Atlantic Forest Foundation |
Marke | SOS Atlantic Forest Foundation |
Posted | Februar 2013 |
Geschäftsbereich | Umwelt & Ökologie |
Slogan | that is our gift to São Paulo. |
Philosophie | SOS Atlantic Forest Foundation offers a recycled gift to São Paulo The Brazilian NGO, SOS Atlantic Forest Foundation, decided to use a special way to advertise its cause.On São Paulo’s anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper. The title: “Reusing resources. That is our gift to the city of São Paulo”. The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city. |
Medientyp | Internet-Film |
Länge | |
Creative Director | Fábio Fernandes |
Creative Director | Theo Rocha |
Art Supervisor | João Linneu |
Texter | Thiago Espeche |
Art Director | Rodrigo Adam |
Grafik-Designer | Jomar Farias |
Grafik-Designer | André Fasanella |
Account Supervisor | Marcello Penna |
Account Supervisor | Carmen Rodriguez |
Account Supervisor | Rafael Franceschini |
Etat-Planer | José Porto |
Etat-Planer | Monica Bauer |
Medienplaner | Lica Bueno |
Medienplaner | Adriana Roza |
Werbeleiter | Marcia Hirota |
Werbeleiter | Afra Balazina |
Produktion | Satélite |
Stimme | Christine Behm |
Leiter der Werbeabteilung | Luiz Marinho |