| Titel | Mattress |
| Agentur | Grey Group Argentina |
| Kampagne | Ex installments |
| Werbende | Banco Itaú |
| Marke | Itaú Argentina |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 2 |
| Geschäftsbereich | Bank Services, Börsenmakler |
| Story | From February 11th to 22nd, Banco Itaú clients, as well as clients from banks, will be able to compete to close a chapter in their lives and free themselves from the pending installments and live that special day differently. The campaign, produced in-house by Townhouse, is composed of four spots for Instagram and Twitter, directed by Diego Medvedocky and Tomás de las Heras. o take part, those interested will be able to tell their story of their credit card pending installments in the most recent post of Itaú Argentina's Instagram account feed. The three best will be chosen by a jury of senior marketing executives, and then submitted to a public vote. The winner will be announced on 25 February. |
| Philosophie | This Valentine’s Week, Itaú will return the money from the pending credit card installments of the gift you bought for your ex-partner. |
| Medientyp | Fernsehen |
| Länge | |
| Chief Marketing Officer (CMO) | Carolina Belzunce |
| Marketing Director | Mariano Pastore |
| Chief Communications Officer | Silvia Costa |
| President | Diego Medvedocky |
| Regional Chief Creative Officer | Diego Medvedocky |
| Chief Executive Officer (CEO) | Denise Orman |
| Chief Creative Officer | Hernan Kritzer |
| Chief Creative Officer | Alejandro Devoto |
| Executive Creative Director | Gonzalo Montaña Fernandez |
| Executive Creative Director | Juan Ure |
| Creative Director | Matías Aguilú |
| Creative Director | Francisco Ibarrola |
| Etatdirektor | Facundo Ferrero |
| Account Supervisor | Victoria Soto |
| Social Media Manager | Luciana Patriarca |
| Etat-Planer | Romina Perrone |
| Etat-Planer | María Carreras |
| Art Production Director | Pablo Molina |
| Produktionsmanager | Silvana de Los Rios |
| Produktionsfirma | Townhouse |
| Regisseur | Diego Medvedocky |
| Regisseur | Tomás de las Heras |
| Bild und Kamera | Julian Babino |
| Production Art Director | Sol Lorenzetti |
| Filmproduzent/Produzent | Luz Martin |
| Filmproduzent/Produzent | Maximiliano Ibarra |
| Post-Produktion | PostMedia |
| Editior | Sebastián Garri |
| Musik | Papamusic |
| Casting | Victoria Raposo |
| Kolorierung | PostMedia |
| Kolorist | Marina Frigerio |
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