Mc Drive - " #McDriveKing"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, Frankreich

12423

Titel	#McDriveKing
Agentur	TBWA\PARIS
Kampagne	The Directional billboard
Werbende	McDonald's
Marke	Mc Drive
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 2
Geschäftsbereich	Gastätte & Schnellgaststätte
Philosophie	McDonald’s decided to have a little fun with its direct competitor Burger King® and built an intriguing temporary billboard…It’s near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, where two temporary billboards were built, one of them displaying 258km directions, nearly a 5-hour car ride!Because with more than 1000 McDrives™ owned by McDonald’s throughout metropolitan France (except Corsica), compared to less than 20 Burger King® drives, McDonald’s has turned its customer proximity into a major asset.
Medientyp	Interaktiv
Länge	62 seconds
Markt	Frankreich
Produktionsfirma	\ELSE
Marketing Director	José Jacinto
Leiter der Werbeabteilung	Bérangère Dubuc
Executive Creative Director	Benjamin Marchal
Executive Creative Director	Faustin Claverie
Art Director	Philippe Taroux
Texter	Benoit Leroux
General Manager	Luc Bourgery
Etatdirektor	Matthéo Pressmar
Account Executive	Gaël D
Filmproduzent/Produzent	Maxime Boiron
Filmproduzent/Produzent	Jennifer Bauche
Produktionsdesigner	Eddy Penot
Regisseur	Olivier Corre
Fotograf	Yoann Stoeckel