Downy - "Behind Closed Doors"

Grey New York

Grey New York New York, Vereinigte Staaten von Amerika

4108

Marke: Downy
Länder: Vereinigte Staaten von Amerika

Werbende: Procter & Gamble

Titel	Behind Closed Doors
Agentur	Grey New York
Kampagne	Behind Closed Doors
Werbende	Procter & Gamble
Marke	Downy
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 11
Geschäftsbereich	Reinigungsprodukte & Waschmittel
Story	The 30” spot, directed by Aircastle through Rattling Stick, opens on a typical everyday scene; a man sitting in his bedroom. The story then flips, however, as bright neon light shines through the closet doors, summoning him to reach for a particular shirt. The viewer is quickly transported behind the closed doors of Downy’s playful and exciting world.
Philosophie	To release the ‘Unstopable’ freshness in the latest ad for fabric softener Downy, production company Townhouse and advertising agency Grey have teamed up with Nice Shoes. The creative studio provided end-to-end post production for the campaign, entitled ‘Behind closed doors’. In the spirit of Downy’s campaigns, the ad focuses on fun and exciting times. The spot brings 90s pop culture to life - from the actors’ costumes and set colours to the music used in the spot: La Bouche’s famous ‘Be My Lover’. To relay dynamism to the already vivid spot, whilst also keeping a contemporary feel, the team at Nice Shoes produced a mind-blowing CGI world that supported the extraordinary staging of the directors. In addition to VFX, the creative studio provided colour, editing and finishing for the spot.
Medientyp	Fernsehen
Länge	30 seconds
Markt	Ungarn, Deutschland
Soundtrack	‘Be My Lover’ La Bouche
Produktionsfirma	Angel Films Hungary
Post-Produktion	Nice Shoes
Cutter	Colin Loughlin
Kolorist	Sal Malfitano
Endbearbeitung	Jason Farber
VFX-Künstler	Arthur Dorrington
Executive Creative Director	Harv Glazer
Creative Directors	Eleven
VFX HOP	Fred Schuler
VFX Coordinator	Johannes Reinhardt
VFX Supervisor	Maris Polis
CGI Supervisor	Joris van den Berg
3D Artist	Gunter Freese
Particle Simulation	Sebastian Kowalski
Compositing	Michael Welz
Compositing	Philipp Walz
2D Artist	Arjen van der Wal
2D Artist	Daniel Schmidt
HOP	Beth Fitzpatrick
VFX Executive Producer	Tara Holmes
VFX Producer	Naomi Spiro
EP/Head of Sales	Chloe Sedelmaier
Chief Creative Officer	Justine Armour
Executive Creative Director	Joe Mongognia
Senior Copywriter	Abigail Hoeflinger
Art Director	Alyssa Gaddis
SVP Account Director	Ernesto James
Account Supervisor	Mackenzie Alderman
Account Executive	Allie Segel
Assistant Account Executive	Hayley Weisstuch
Executive Senior Planner	Tilly Scullion
Produktionsfirma	Townhouse
Leitender Produktionsverantwortlicher	James McPherson
Director of Production	Kim Kietz
VP, Integrated Producer	Lauren O’Driscoll
Associate Producer	Brooke Azzaro
Senior Business Manager	Vicky Giovanis
VP, Head of Talent	Natasha Howell
Music Producer	Kurt Steinke
Produktionsfirma	Rattling Stick US
Regisseur	Aircastle
Partner / Executive Producer	Joe Biggins
Executive Producer	Jeff Shupe
Produktionsleitung	Richard McIntosh
Controller	Sean Curtis
Herstellungsleiter	Ed Callaghan