| Titel | Silent National Anthem |
| Agentur | Mudra Communications Pvt. Ltd. |
| Kampagne | Silent National Anthem |
| Werbende | Reliance Media Works |
| Marke | Reliance Media Works |
| Posted | Juli 2011 |
| Geschäftsbereich | Gegen ethnische Diskriminierung |
| Problem | India is the language capital of the world with 21 official languages and thousands of dialects. Unfortunately, this diversity often turns into discrimination. |
| Ergebnis | - Leading TV Channels covered the idea. They even aired it without cost, 836 free exposures and counting. - We made headlines across leading newspapers and magazines; 38 articles that we know of. - Over a million views in 4 months, that too in a country with less than 1% broadband penetration. - Thousands of blog mentions and tweets. Including those by Bollywood stars and opinion leaders. |
| Medientyp | Case Study |
| Chief Creative Officer | Bobby Pawar |
| Texter | Bobby Pawar |
| Art Director | Deepak Singh |
| Regisseur | Amit Sharma |
| Produzent | Hemant Bhandari |
| Produzent | Aaliyah Sen Sharma |
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