The Impossible Brief - "Blood Relations"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

16085

Titel	Blood Relations
Agentur	BBR Saatchi & Saatchi
Kampagne	Blood Relations
Werbende	The Peres Center for Peace
Marke	The Impossible Brief
Datum der ersten Ausstrahlung/Veröffentlichung	2012 / 4
Geschäftsbereich	Blut-/Organspende
Slogan	Could you hurt someone with your blood running through their veins?
Story	Could you hurt someone with your blood running through their veins?The Peres Centre for Peace presents: Blood Relations - The Israeli Palestinian blood donation project After 60 years of conflict between Israel and the Palestinians, what else could interrupt the cycle of hatred and revenge, and ignite the belief that reconciliation is a real possibility?By bringing those with greatest reason to hate each other together, and getting them to share blood instead of spilling it.
Medientyp	Promotion & Events
Strategieplaner	Rachel Friend
Direktor Strategische Planung	Guy Gordon
Account Executive	Noa Sharf
Account Supervisor	Lee Bryn
Etatdirektor	Nir Federbush
Produktionsmanager	Bosmat Marmarely
Produktionsleitung	Dorit Gvili
Technischer Entwickler	Leonid Angarov
Designer	Steve Reiches
Art Director	Nathan Freifeld
Texter	Shachar Aylon
Creative Director	Eddie Goldenberg
Creative Director	Tomer Gidron
Creative Director	Eran Nir
Executive Creative Director	Yoram Levi
Kreativpartner	Royer Jean-Christophe