Titel | The first post in Braille |
Agentur | McCann Lima |
Kampagne | The First Post in Braille |
Werbende | National Blind Unit of Perú |
Marke | Unión Nacional de Ciegos del Perú UNCP |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 6 |
Geschäftsbereich | Gegen ethnische Diskriminierung |
Story | McCann Lima created the first post in braille for The National Blind Unit (UNCP), that aims to make people understand how the blind read through a virtual experience. The post image shows only the dots, braille writing, however, when one mouse over the dots, the translation reads: "We don't want you to read like us, we just want your attention". This publication, aimed to non-blind people, was meant to create awareness for the work UNCP has been doing for over 80 years, regarding social inclusion of the otherwise visually impaired. The work, the first to win the Facebook Awards in the Peruvian market, was awarded a Bronze in the Social Technology category and a Bronze Award in the Facebook for Good category. Link to the piece:https://www.facebook.com/photo.php?fbid=717232314994190&set=a.456614721055952.118421.133815096669251&type=1&theater Link to the videocase:https://www.youtube.com/watch?v=KqmqQMBa2vo |
Medientyp | Internetseiten |
Länge | |
Direktor Digital | Miguel Bulnes |
Chief Creative Officer | Nicolás Romano |
Art Director | Christian Silva |
Texter | Frank Martí |
Chief Creative Officer | Mauricio Fernández-Maldonado |
Leitung Social Media | Jhonatan de la Cruz |
Leitung Social Media | Mónica Campos |
Regisseur | Dante Effio |
Filmproduzent/Produzent | Kike Pacheco |
Leitung Social Media | Case Production |
Ton | Sónica |
Post-Produktion | Animal FX |
Executive Creative Director | The First Post In Braille |