Carlos Moreno
Chief Creative Officer at Cossette, Toronto
Toronto, Kanada
TitelSame Target same Distance one Arm.
Agentur
Kampagne The games are tough, the athletes are tougher
Werbende Toronto 2015 Parapan Am Team
Marke Toronto 2015 Parapan Am Team
Datum der ersten Ausstrahlung/Veröffentlichung 2015 / 7
Geschäftsbereich Gegen ethnische Diskriminierung
Slogan The Games are Tough. The Athletes are Thougher.
Story The Canadian Paralympic Committee launches its public service announcement (PSA) campaign for the Toronto 2015 Parapan Am Team.The multiplatform campaign entitled: "The Games are Tough; the Athletes are Tougher" is produced by partner agency BBDO Toronto and showcases the excitement of Paralympic sports and the toughness of Canadian para-athletes through their unique and varied stories. 
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