Tramontina - "The Barbecue Bible "

J. Walter Thompson Brazil

J. Walter Thompson Brazil São Paulo, Brasilien

10290

Titel	The Barbecue Bible
Agentur	J. Walter Thompson Brazil
Kampagne	The Bible of Barbecue
Werbende	Tramontina
Marke	Tramontina
Datum der ersten Ausstrahlung/Veröffentlichung	2016
Geschäftsbereich	Geschirr und Besteck
Story	Barbecue is a Brazilian passion, and Tramontina is the leader brand of kitchen supplies in Brazil. It has the most complete line of barbecue accessories. But the brand needed to prove just how seriously they took barbecuing in order to gain the respect and loyalty of their most important clients: barbecue restaurant owners. We developed a limited edition book: "The Bible of BBQ". This book shows Tramontina's vision of how to make a perfect barbecue. Literally. Each page of the book was made to be used in a real barbecue. For instance: a page that you can actually use to sharpen your knife; a page (made entirely of salt) to salt your meat, a page printed on coal and a inflammable page to start the fire.
Medientyp	Interaktiv
Länge	46 seconds
Creative Director	Erick Rosa
Art Supervisor	Fabio Simoes
Creative Director	Diego Wortmann
Fotografie / Illustration	Gito Fernandez
Direktor Fotografie	Raul Krebs
Texter	Sleyman Khodor
Tonproduktion	Antfood
Texter	Patrick Matzenbacher
Chief Creative Officer	Ricardo John
Texter	Lucas Tristão
Art Director	Lucas Reis
Illustration	Lucas Reis
Texter	Fernando Duarte
Regisseur	Gustavo Gripe
Motion Design	Guilherme Krolow
Motion Design	Filipe Birck
Produktionsfirma	Santa Transmedia
Illustration	Estúdio Olho Bala