Titel | Graffitis |
Agentur | Loducca |
Kampagne | Street Art View |
Werbende | Red Bull |
Marke | Red Bull |
Posted | Mai 2011 |
Geschäftsbereich | Firmens-/Institutionnelle Kommunikation |
Philosophie | Red Bull Street Art View is a collaborative collection of sites from Google Street View showcasing street art all over the globe. Anyone can tag their favorite graffiti spot (no images need to be uploaded) and help build the world's largest street art collection. First month results: 300.000 visits, 5.000 tweets (99% positive), 18.000 shares on Facebook, 4.000 artworks tagged and worldwide media coverage. |
Medientyp | Case Study |
Creative Director | Guga Ketzer |
Creative Director | Cássio Moron |
Creative Director | Pedro Guerra |
Creative Director | Marco Monteiro |
Art Director | Gustavo Lacerda |
Texter | Raphael Franzini |
Etatdirektor | Wilson Negrini |
Account Supervisor | Roberta Beltrão |