| Titel | Searching for Softness |
| Agentur | Saatchi & Saatchi |
| Kampagne | Searching for softness |
| Werbende | Metsä |
| Marke | Lambi |
| Posted | November 2013 |
| Geschäftsbereich | Toilettenpapier, Reinigungstücher |
| Story | Lambi toilet paper is known for it's superior softness. In this TVC the softest animal in the world, the lamb, is searching for something equal soft. |
| Medientyp | Fernsehen |
| Länge | |
| Creative Director | Gustav Egerstedt |
| Texter | amalia pitsiava |
| Art Director | Jonas Frank |
| Grafik-Designer | Maria Wester |
| Produktionsfirma | B-Reel |
| Regisseur | Filip Tellander |
| Fotograf | Erik Sohlström |
| Filmproduzent/Produzent | Josephine Kollberg |
| Etatdirektor | Jonas Björlin |
| Kundenbetreuer | Charlotta Tibbelin |
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