Titel | Power Of a Coin |
Agentur | Accenture Song (formerly Kolle Rebbe) |
Kampagne | Power Of a Coin |
Werbende | Bischöfliches Hilfswerk Misereor |
Marke | Misereor |
Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 1 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Story | "The Power Of A Coin" -- a billboard that has been redesigned to be an interactive donation box. When 2 euros are donated directly on the billboard, the various MISEREOR aid projects visually come to life. A built-in camera takes a photo of the donor, which he can post on Facebook and then share information about the promotion. This enabled MISEREOR to start up a dialogue with people online too. |
Medientyp | Case Study |
Art Director | Matthias Grotter |
Account Executive | Jan Kowalsky |
Creative Director | Rolf Leger |
Art Director | Felix Schulz |
Texter | Sascha Petersen |
Creative Director Online | Matthias Erb |
Produktionsmanager | Thomas Beecken |
Illustrator | Bomboland |
Interactive Development | Tom Schallberger |
Account Executive | Jessica Gustafsson |
Account Executive | Guido Block |
Web Developer | Wadim Filippov |
Art Buyer | Emanuel Mugrauer |
Art Buyer | Katja Sluyter |
Cutter | Monika Hütter |