| Titel | This Year, There's Only One Game |
| Agentur | Republik Communications Ltd. |
| Kampagne | This year, everyone’s playing one game |
| Werbende | Microsoft |
| Marke | XBox 360 |
| Posted | August 2011 |
| Produkt | Rugby World Cup 2011 |
| Geschäftsbereich | Videospielekonsolen |
| Slogan | This year, everyone’s playing one game. |
| Philosophie | The new spot shows that there is only one game the two nations are living, breathing and playing this year. To demonstrate just how addictive the gameplay is, the ad features dedicated sportsmen and women who can’t help but play rugby when another ball is in play. |
| Medientyp | Fernsehen & Kino |
| Creative Director | Andrew Sims |
| Texter | Duncan Blair |
| Etatdirektor | Paul McNamara |
| Etatdirektor | Megan Sanders |
| Kundenbetreuer | Emma Munro |
| Executive Producer | Declan Cahill |
| Produktionsfirma | Automatic Films |