| Titel | Nationwide Savings (Banker) |
| Agentur | New Commercial Arts |
| Kampagne | Good Way to Bank |
| Werbende | Nationwide Financial |
| Marke | Nationwide |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2024 / 2 |
| Geschäftsbereich | Bank Services, Börsenmakler |
| Story | It is the latest move by Britain’s biggest building society that challenges the shareholder-owned banks by demonstrating its difference as a member-owned mutual and follows the success of a major rebrand that saw Dominic West first appear onscreen as the out-of-touch boss of fictional A.N.Y Bank. West’s return to the role sees him become quickly bored with speaking to the marketing department over a video call. After hanging up, he is equally disinterested in the customer satisfaction scores presented by his more perceptive assistant, played by comedian Sunil Patel. Patel suggests that to improve scores A.N.Y Bank could be more like Nationwide, which offers a SavingsWatch service that notifies customers who are signed up of changes to their savings accounts, annual savings reports and newly launched accounts that might be better suited to their needs. |
| Medientyp | Fernsehen |
| Länge | |
| Brand Director | Richard Warren |
| Werbeleiter | George Bell |
| Werbeleiter | Jennifer Morel |
| Werbeleiter | Anna Clarke |
| Chief Creative Officer | Ian Heartfield |
| Creative Director | Steve Hall |
| Creative Director | Dan Seager |
| Chief Executive Officer (CEO) | James Murphy |
| Kaufmännischer Geschäftsführer | Miriam Goode |
| Operations Direktor | Matt Craigie Atherton |
| Produktionsleitung | Matt Craigie Atherton |
| Produzent | Abbie McLean |
| Etatdirektor | Dairiona Ryan |
| Kundenbetreuer | Gaelle Rolland |
| Produktionsfirma | Hungry Man |
| Regisseur | Bryan Buckley |
| Direktor Fotografie | Scott Henriksen |
| Executive Producer | Matt Buels |
| Produzent | Matt Lefebvre |
| Produzent | Chris McBride |
| Produktionsmanager | Nicci Power |
| Cutter | Stitch |
| Cutter | Sam Sneade |
| Assistenzredakteur | Chris Wilson |
| Post-Produktion | Rascal Post |
| VFX Producer | Hazel Gibson |
| Kolorist | James Bamford |
| Colour Producer | Jai Durban |
| Sounddesigner | Jack Sedgwick |
| Sounddesigner | Ed Downham |
| Motion Graphics | Sian Leatham |
| Ton | King Lear Music & Sound |
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